Black-Owned Lego Subscription Box Launches For Children

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BLACK-OWNED CUSTOM LEGO® SUBSCRIPTION BOX AIMS TO CREATE GLOBAL CITIZENS AND DEVELOP ENGINEERING SKILLS

 

Seattle, WA  Real Life Bricks, a company created to fill the LEGO® toy diversity gap, is set to offer their Real Life Bricks Playbox - a custom, monthly LEGO® subscription box designed to reflect the diversity of the real world with African American mini-figures. The box will also facilitate social-emotional learning and cultivate engineering skills.

In 2018, as a response to LEGO® sets' ubiquitous yellow minifigures that the toy maker says are meant to represent every ethnicity, Real Life Bricks developed custom heads and hands to convert monochromatic minifigures to African American minifigures and minifigures representative of Black and Brown skin tones. The conversion kits also include biography trading cards for each minifigure character, meant to positively represent diverse people and lives around the world.

Subscribers to the company's new Real Life Bricks Playbox can choose from The Architect Playbox, loaded with LEGO® bricks; games and activities; and an exclusive, custom, collectible racially diverse minifigure and accompanying biography card introducing different modes of living and locations around the world; or The Engineer Playbox, which adds LEGO® Technic elements and guides children to build their own small-scale engineering projects.

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