Nationwide -- Wholesome Hair Co, founded by Jamaican/Nigerian entrepreneur Rayki Tai, emerged onto the natural hair care scene with a vegan product line in February 2020. Customer feedback prompted Rayki Tai to address what sets Wholesome Hair Co. apart from others in the natural hair industry. Her story is profound.
In the 1980s, Rayki went from a haunting conversation about hair with her mother right before she died, to living in a Nigerian boarding school struggling to manage her own hair. Rayki’s subpar hair grooming violated school standards, and one day Rayki was berated in front of the entire student body by the vice principal, who decided to shave Rayki’s head bald. As an unwilling twelve year old, Rayki creatively negotiated a deal with the vice principal to let her keep her hair.
After returning to the United States years later, Rayki had an unfortunate incident with a lighter that left her near bald. Desperate for a way to regrow her hair quickly, Rayki tried many products with big claims of fast hair growth. However, the growth was gradual.