BLACK NEWS CHANNEL ANNOUNCES RESULTS OF RE-BRANDING EFFORTS
|J.C. Watts, Jr., Chairman; and Ledisi, American Recording Artist|
Tallahassee, FL -- Black News Channel (BNC), the nation's only African American news network, has revealed its new brand identity and logo after months of consumer research. With the efforts of partners like Screen Engine/ASI and the Carol H. Williams Advertising agency, BNC's executive team has been to the top of the mountain and back in order to pinpoint the network's precise look and feel that will be authentic to its target audience of African Americans.
Screen Engine/ASI is a Los Angeles, California based research and analytics firm specializing in the entertainment and media spaces. Using African American focus groups in Los Angeles, New York City, and Atlanta - as well as a national sampling of more than 1,400 African American participants, Screen Engine/ASI tested BNC's audience assumptions, key messages, branding, and programming goals.
From the data gathered over the past several months of study, Screen Engine/ASI produced a Topline Study report revealing its findings.
"It was important for BNC to verify its audience assumptions and to know with certainty the types of news stories and coverage African Americans want to see reflect their community and experiences," says Kevin Goetz, founder and CEO of Screen Engine/ASI. "The research has been clear; African Americans have a strong desire to see a wider range of representation, especially when it comes to news that depicts more inspirational and uplifting figures."