Sistahood Spearheads Global Collaboration To Recapture The 500 Billion Dollar Black Beauty And Haircare Industry

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By Kamau Austin

Shanon Nelson, CEO
 Amari Hair Extensions

National - Shanon Nelson, owner of Amari Hair Extensions, the online hair boutique, is both anxious and excited about the future.  The seasoned entrepreneur and former business professor with an MBA, is poised to take her love of travel and international business for a foray into the massive 500 Billion Black hair care and beauty industry.

She's preparing to travel abroad to China, to deal directly with 1st hand source manufacturers in the hair extension business.  Shanon is working with certified makeup artist Jill Williams, and hair extension stylist Dawn Medaries, to create a collaboration of high quality online hair and beauty boutiques that organically understands the hair styling, hair care, and beauty needs of black women.

These women are confident that working together and going to the source of the extension and hair care manufacturing industry will give them a chance to compete for the lucrative global Black hair market.  They look to partner to recapture a significant portion of the Black hair care and beauty industry.

Point person Shanon Nelson, affectionately calls this movement the "Sistahood."  Working very close to her in the hair care dimension of Sistahood, is the highly regarded haircare and extension professional Dawn Medaries, of Dawn Style Studio.

Their collaboration is well timed in that recently a significant segment of Black women have expressed concern about lack of respect and ownership issues with other ethnic groups running the Black hair care industry.