Wednesday, February 6, 2019

Black-Owned Streaming Service Helps Recycle Black Dollars

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New York, NY -- With subscriber numbers soaring, Black-owned social streaming platform X On Demand ( is looking to broaden not only their reach - but the reach of other Black-owned businesses.

The social media forward Netflix-style site, which bills itself as "a platform dedicated to showcasing works by Black filmmakers and content creators," currently offers three monthly subscription plans. Two of those plans are supposed to contain ad-sponsored videos, but that is not the case - yet. X On Demand's Founder and CEO Rashidah De Vore, and Marketing Director Eri Washington, released a video announcing XOD's ad initiative for Black-owned businesses looking to reach a new base of consumers.

Businesses can purchase ad space to play between each video on the site, connecting them with XOD's worldwide audience. Pricing starts at just $2 for a week long run, with blocks of unskippable ad time ranging from 15 to 60 seconds. Both video and still image ads are accepted, with still images remaining on the screen for the purchased block of time.

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"We want to make this as 'for us, by us' a platform as possible," says De Vore. "Going the traditional route means having movies and shows plugged with ads for things that don’t better or enrich our community, which goes against our brands initiative. By selling ad space directly to other Black business owners, we’re able to insure our subscribers experiences stay on code."

Advertisers can email for more information and to purchase ad space.

XOD's monthly subscription plans include Ultra HD and HD streaming (where applicable), and the site is accessible across all desktop, laptop, and mobile devices - with dedicated mobile and TV apps set to debut later this year. The site's social features also include video chatting on movie/series pages, allowing users to connect with each other across streams - and giving advertisers a new opportunity to connect with them.

About X On Demand:
X On Demand, Inc. (, a subsidiary of X Marks The Black Holdings, Inc. (, is an online entertainment streaming platform dedicated to showcasing works by Black filmmakers and content creators within a social media forward platform.

If you would like more information about this topic, please contact Eri Washington at

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Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

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