Tuesday, August 7, 2018

Checkout How This New App Helps Travelers Connect To Black Businesses On The Go

Get The Scoop Weekly On Southeast Queens. Subscribe to Our Mailing List. Receive the Latest Events, News, Jobs, and Top Community Economic Development Stories Like this one Click Here
App Helps Black Travelers Connect To Black Businesses On The Road

Charlotte, NC  -- Melanin Enterprise is the Black professional social network that is designed to enhance the African American social networking experience by providing all-in-one features to meet all of our entrepreneurial, travel, and social needs.

Melanin Enterprise or "ME" is a champion for Black-owned businesses. They recognize how necessary it is for our communities’ sustainability to build our own social network that can conveniently connect conscious consumers to Black-owned businesses in local neighborhoods.

The owner and creator of Melanin Enterprise is EMichele Paul, a disabled, combat Marine Corps veteran and a single mother originally from Beaumont, Texas. After being honorably discharged from the Marine Corps she earned her bachelor degree in Communications. She created Melanin Enterprise as an alternative to mainstream social networks to empower the Black community to be self-sufficient and proactive in gaining our own economic independence without the use of mainstream social networks. She believes so strongly in her community and the value that Melanin Enterprise provides, that she funded the development and marketing of Melanin Enterprise, totaling $20,000, using her personal funds.

EMichele comments, "I have two thoughts that I constantly consider when creating Melanin Enterprise. (1) Build strong partnerships with industry leading black owned brands to provide a unilateral network of black owned businesses that offer the very best services, goods, and products to conscious consumers. (2) I want to know that if my two sons have to go somewhere unfamiliar to them, they will know what hotels, restaurants, or coffee shops will not shun them away or harass them because of the color of their skin. I want this not only for my children but for every person who is discriminated against just for being who they were born to be."

ME Article Continues After Sponsor's Message Below...

Please Support Our Ad Sponsors Who Make This Community News Blog Possible. And Don't Forget To Tell Them You Saw Their Ad in The Scoop!

Farmers Pizza
 Farmers Pizza Menu

Article Continues Below...
The social network is very scalable and will continue to grow with the needs of the online community. Currently, Melanin Enterprise has two main features, the "All Black Everything" City Guide and an exclusive, members only, group chat called, RealTalk.

Melanin Enterprise for Members

Melanin Enterprise’s main feature is the "All Black Everything" City Guide, which helps conscious consumers discover the best Black-owned restaurants, shops, hotels, spas, bars, and entertainment in cities across America! No matter where they are, all a member has to do is open the app, and they will be able to locate the nearest black owned businesses within 100 miles. Members will be able to:

  • check-in,
  • read ratings and reviews,
  • locate the business by GPS,
  • contact the company directly,
  • find business hours, and
  • book reservations if the business has made that function available.
Once the members have located Black-owned businesses to support in the area, connect with locals in "RealTalk" on Melanin Enterprise. RealTalk! is that place on the internet reserved just for us to talk about our ideas openly, plan and organize movements or meetups, argue about what region has the best BBQ, meet new people, possibly find new friends or more, and any and everything relevant to our lives in a private, supportive, and stimulating "group chat" like forum. "We have a voice and it is powerful and formidable and we no longer have to borrow space on a main stream social network to be heard.

Plus, it is a known fact that many of the larger social networks don't always show many of the posts on the pages that we follow. On Melanin Enterprise, we encourage openness and transparency," EMichele adds.

Melanin Enterprise for business owners

EMichele conducted a poll about 8 months ago and 73% of the people polled said that they would support Black-owned businesses more frequently if they knew where they were located. Melanin Enterprise takes guessing out of conscious shopping. Plus, since Melanin Enterprise has launched, we have converted regular consumers into conscious consumers. But do you want to know the #1 reason black owned businesses advertise their businesses on Melanin Enterprise? Their targeted audience is on the app constantly!

They believe that in order for the community to grow and thrive, it will take the commitment of "the village" to pull together all of its resources and make them readily available to conscious consumers around the country. She went on to say, "I decided to create advertising partnerships instead of memberships because we are a community not a country club. It’s time for us to unite and partner with each other to pull every black neighborhood in the country together to form ONE community."

She adds, "I want Black business owners to download the Melanin Enterprise app as Business Partners to increase their sales, grow their consumer base, strengthen brand awareness, and connect with a community that wants them to succeed, in a positive and supportive setting.  
We have three ways that businesses can advertise their services or goods.

 We are calling business owners 'partners' because I want them to understand that from day 1, we will always be in this together.  There are three types of partnerships, and business owners can pick the one that best suits their advertising needs.

They can become a Valued (FREE), Premium, or Preferred business partner. This app is going to give the black community something that it’s never seen or felt before on the internet... the freedom to be ourselves and own our destiny. This social network was created for us, by us, and it’s going to grow with us and stay with us!"

Melanin Enterprise, the Black Professional Social Network is currently available on Google Play and the Apple Store. You can also download the social network at www.melaninenterprise.net.

Sponsor's Messages Below

Enjoy A Tasty Meal At The New Burger King In
St. Albans, New York


 Experience This Modern, Spacious, And Affordable Place To Eat. For More Info Click Here

Give The Gift Of Beautiful And Affordable Photo Realistic Or Ethnic Art For The Holidays

World Class Sophisticated Art Can Portray Your Love This Holiday Season  - Discover Exceptional Black Art, Get Exclusive Custom Framing, and Receive Expert Photography from Renowned Local Artist Click Here

Beautify Your Home and Accentuate Your Life - Discover Exceptional Black Art, Get Exclusive Custom Framing, and Receive Expert Photography from Renowned Local Artist Click Here

Checkout Similar Articles Below


Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

About the Southeast Queens Scoop - is the premier website and only publication offering daily news and updates on the events, culture, issues, and is dedicated to the business and economic development in this largely black historic community.

The publication targets the over 350,000 residents in the Southeast Queen and Jamaica Queens area. It promotes to over 40,000 potential viewers in social media, mobile devices and search engines like Google and Bing!  To learn more about how to promote your business or organization on the Scoop or online Click Here

 No Spam Only The Scoop On Southeast Queens

Since you are here think about this please.  Do You Want The Southeast Queens Scoop To Continue To Promote Empowering News and Events largely ignored by the corporate owned mainstream media in our area?

Since most local businesses don't have large ad budgets then please consider donating to ensure we can continue our media efforts.  We appreciate all contributions ($5, $10, $15, $20, +) no amount is too small. Please donate now below or read more on donations.

No comments:

Post a Comment