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BLACK AGENCY LAUNCHES #400YEARCHALLENGE WITH 60-SECOND ANIMATION THAT HONORS THE 400 YEAR ANNIVERSARY OF THE FIRST ENSLAVED AFRICANS’ ARRIVAL IN THE U.S.
Washington, DC In the age of social media challenges that normally
revolve around a dance, dangerous daredevil challenges, or pure fun, The
Adinkra Group, an African cultural resource company based in
Washington, DC has launched the #400YearChallenge - a creative awareness
campaign to draw attention to the 400 year anniversary of the first
enslaved Africans' arrival in the US in 1619, and the importance of
people of African descent traveling to Africa.
The Adinkra Group has teamed up with the Creative Junkfood Arts Agency to create the #400YearChallenge, an interactive opportunity for people to apply their own creative spin to a 60-second animation depicting the story of African people over the past 400 years, and encouraging Black people to make a pilgrimage back to Africa - specifically Ghana.
The short film is accompanied only by marking sound effects, which provide a blank slate for creatives to develop their own 60-second audio score for the animation. A panel will review the submissions and two #400YearChallenge participants will be awarded a free trip with The Adinkra Group to Ghana for Afrochella in December 2019.
