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ENTREPRENEUR BELIEVES HE CAN EMPLOY THOUSANDS IN THE BLACK COMMUNITY BY EXPANDING HIS FREE APP
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| Steven A. Williams, founder of the Blue Book Black News app |
Nationwide -- Did you know that African Americans are not only frequent users of social media, but also have helped build social media platforms like Twitter into the giants they are today by adopting and adapting them to their needs? This fact comes from Nielsen's 2018 report, 'The Digital Lives of Black Consumers.'
Despite African Americans being big users and influencers of the tech industry, they are not equally represented on its business side. In Silicon Valley, the percentage of Black creatives is minimal at every level. Although Milwaukee is growing a reputation for being a tech hub, this disparity exists here as well.
Steven A. Williams is working to change that paradigm on a local level. He created the Blue Book Black News app because he recognized the need for Blacks to not just be consumers of technology, but to also create and own the platforms.
The Blue Book Black News app is free to download for users on Androids and iPhones. It currently has over 1,000 users. "Our focus is providing news, resource and entertainment information that is specifically tailored for the Black community," stated app creator Steven A. Williams. "We know that the Black community is heavy users of smart devices," he added. "We connect with them where they are and provide credible and relevant information."
