Saturday, May 11, 2019

Checkout How The B.E.S.T. Networking Group Launches New Website To Empower Community Businesses

Get The Scoop Weekly On Southeast Queens. Subscribe to Our Mailing List. Receive the Latest Events, News, Jobs, and Top Community Economic Development Stories Like this one Click Here
The B.E.S.T. Networking Group's New Website Further Establishes Their Commitment To Community Economic Development

By Kamau Austin With Marsha Duke - Founder BEST Networking Group

B.E.S.T. Networking Group, the emerging go to business networking, support, promotion, and training organization in Jamaica or Southeast  Queens, and the Greater New York City area - has completed its new highly interactive website.  The digital platform, is the organization's latest creation to harness the power of the Internet to empower and create more viable businesses in the area.  B.E.S.T. stands for Building Business Entrepreneurs Strong Together.

While the organization has had a significant online presence on social media sites it didn't have an exclusive platform to showcase its rich offering of services for the development of entrepreneurship in the Jamaica and Southeast Queens, New York communities.  However, the website has an important array of features and functionality.

The visionary and service orientated Founder of the BEST Networking Group, Marsha Duke, weighed in on the importance of the website's purpose and goals.  She affirms "One of the key elements in business development is marketing. It cultivates brand awareness, builds exposure and establishes the business presence. The ultimate end goal is to increase profitability.  One specific marketing tool is the internet, the first place consumers look for a business."

Article & Video On The B.E.S.T. Networking Groups New Website Continues After Sponsor's Message Below...

Please Support Our Ad Sponsors Who Make This Community News Blog Possible. And Don't Forget To Tell Them You Saw Their Ad in The Scoop!

Enjoy Great Entertainment, Food And Support Community Businesses At The B.E.S.T. Networking Group's Taste & Shop
Click Here To Attend Or Get More Info 

Video & Article On The B.E.S.T. Networking Group's New Website Continues After Sponsor's Message Below...

In an article for Forbes Magazine, an industry expert Jenny Servis, Vice President of Marketing for SnapRetail, also reflected on the importance and urgency of having an effective online promotional presence on the Internet "Ten years ago it may have been a choice to jump on the online bandwagon, but now it's an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it's just a "duh" at this point..."

While social media can be effective for marketing and promotion it is limited in other ways the B.E.S.T. Networking Group, is looking to service and uplift the success of businesses in our communities.  In addition to listing the organizations important services like workshops for entrepreneurial training, networking groups to cultivate support fostering business relationships, and popup shops the website provides different tiers of business listings.

Ms. Duke, shared her insights on the importance of the website " consumers use business listing directory websites as a resource to search and review businesses that fit their needs. Every business needs to establish an online presence.  The greater benefit of doing so within a business listing directory is it increases the chances your business will be found in the competitive online business marketplace."   It's obvious that business listings on the directory will also benefit businesses in the following ways:   

1. Online business directories tend to dominate the search results on Google more than individual websites do by themselves.

2. Online directories give a website another point of reference for customers to find an online business.

3. Links from online directories have a history of giving websites "Google juice."  Google knows most directories will review sites in their databases.  Therefore, they have traditionally given links from directory sites more credibility than links from other sites like social media. So directory links still have considerable value.

4. Links from the online directory will foster inter-group business inquiries from other B.E.S.T. members.

5. Links and a presence on will position local business in Jamaica and Southeast Queens to be found by prospective customers in the area.

6. B.E.S.T. Networking Group has developed a strong rapport with with local residents looking to support community businesses.  Being included on their website will give local businesses more credibility with the network's considerable following in the area.

7. Businesses listed on the site will leverage the brand reputation of the group's positive reputation in the community and take advantage of its innovative promotional packages and advertising efforts. 
Marsha revealed some other advantages of using the new website " It can be difficult for a start up or young business to take advantage of the necessary online marketing tools that are offered.  Some business listing websites are costly to list your business.  Also even if they don't have a listing fee, a large percentage of the profit the business acquires from being listed on their website is: taken in fees."

She also feels " This is where fills the gap, We have taken both aspects of our business listing directory and business development to provide a unique marketing and promoting tool at a moderate rate. There are membership options for start ups, entrepreneurs and small business owners to list their business and take advantage of our exclusive membership.  Its a good balance at a moderate rate, our goal is to help businesses cultivate brand awareness, build exposure, and establish their business presence online to increase profitability.

Sophisticated and targeted marketing for local businesses to area consumers has to be a win-win for all parties involved.  Targeted local advertising with PPC advertising with Google or Facebook usually become cost prohibitive for most emerging businesses.  The website puts affordable targeted advertising within the reach of most community based businesses.

We asked Duke the best way to use the site she replied "The best way for start ups, entrepreneurs and business owners to utilize the website is by selecting their membership option to list their business on the website. There are also exclusive membership benefits for further business development as well as networking, mentoring, business building workshops and events."

She fells "establishing an online presence using marketing tools is imperative to a business. And connecting your business to an online business listing directory hub opens up the doors for a larger audience to find your business."

An independent community based web directory is very promising and an innovative step for our local businesses and our community's economic development.  Today's business promotion is best when both stressing ongoing in-person meetings and a strong internet presence like the B.E.S.T. Networking Group is embarking on.  We wish them the BEST for their web promotional efforts.

Sponsor's Messages Below

Give The Gift Of Beautiful And Affordable Photo Realistic Or Ethnic Art For The Holidays

World Class Sophisticated Art Can Portray Your Love This Holiday Season  - Discover Exceptional Black Art, Get Exclusive Custom Framing, and Receive Expert Photography from Renowned Local Artist Click Here

Beautify Your Home and Accentuate Your Life - Discover Exceptional Black Art, Get Exclusive Custom Framing, and Receive Expert Photography from Renowned Local Artist Click Here

Checkout Similar Articles Below


Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

About the Southeast Queens Scoop - is the premier website and only publication offering daily news and updates on the events, culture, issues, and is dedicated to the business and economic development in this largely black historic community.

The publication targets the over 350,000 residents in the Southeast Queen and Jamaica Queens area. It promotes to over 40,000 potential viewers in social media, mobile devices and search engines like Google and Bing!  To learn more about how to promote your business or organization on the Scoop or online Click Here

 No Spam Only The Scoop On Southeast Queens

Since you are here think about this please.  Do You Want The Southeast Queens Scoop To Continue To Promote Empowering News and Events largely ignored by the corporate owned mainstream media in our area?

Since most local businesses don't have large ad budgets then please consider donating to ensure we can continue our media efforts.  We appreciate all contributions ($5, $10, $15, $20, +) no amount is too small. Please donate now below or read more on donations.

No comments:

Post a Comment